Born from experience
Mike Mills built his first boat at eight years old, with his dad. He learned early that putting in hard work paid off – but wondered if the work had to be THAT hard. He continued to build & repair boats and surfboards while he went on to receive All American honors in sailing, and to claim the 505 World Champion title as a young adult.
He saw firsthand that having the right products for the job gave you an edge (and that marine products hadn’t changed much since he was eight).
Anchored in Marine Heritage
An idea was born. He knew that he could serve his customers better with a new line of marine products – one that offered support and inspiration, while innovating to offer better products at a fair price.